Michael Koziol

E-mail marketing allows U.S.-based direct marketers to reach their target audience in virtually any country and get almost an immediate response. But, sending a global campaign involves a bit more planning than simply translating your U.S. campaign. U.S. firms using e-mail marketing to reach global consumers will have the best chance of success “if they follow the rigorous regulations and best practices of U.S. e-mail, but give equal thought and equal weight to local considerations like content, cultural needs and design,” offers Michael Koziol, executive vice president of the North American division of Nurun, a global company that creates interactive programs for an international

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