Michael Kinsley

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

By Denny Hatch To: Arthur O. Sulzberger Jr., Publisher, The New York Times Dear Mr. Sulzberger: After 50 years of reading The New York Times, I am—with great regret—canceling my subscription. I can no longer justify spending $600 a year. I also subscribe to the print edition of The Wall Street Journal and pay an extra $20 for the online edition to take advantage of the magnificent archive service. I'm about to cancel my WSJ print edition and become a pure online subscriber for $60. For 10 days in February I was at the World Curling Championships in Bismarck, ND, where no

by Denny Hatch In the place without place, anarchy reigns once worked for a cherubic-faced, hard-drinking publisher named Franklin Watts. "Good morning, Frank," I would say each day. "How are you?" "Happy as a country without a history," he'd respond. How long has it been since the Internet was without a history and considered the new Garden of Eden—a paradise of investor and intellectual euphoria unmatched in the entire spectrum of human endeavor? Less than eight months. Remember the thinking of those heady times? • For investors, here were infinite horizons of obscene profits that turned traditional business models on their ear. "Those who

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