This week on Tech Talk, Target Marketing spoke with Michael Ferranti, founder and CEO of BuyerGenomics, predictive marketing automation software that utilizes artificial intelligence to identify specific customer segments and automate marketing along the customer journey. Artificial intelligence is used throughout the whole program to identify opportunities and problems, solve those problems, and automate marketing sends and outreach.
True data-driven marketing is still “just a dream” for many marketers, rather than a reality. Under this vision, systems data-mine autonomously, and present fresh actionable insights at your desktop in the morning.
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