Michael Ferranti

Mike Ferranti is the founder and CEO at Endai Worldwide in New York City. In this blog, he plans to offer ideas and perspective that energize, stimulate and motivate performance through the lens of his nearly 20 years of data, technology and marketing experience. Mike draws upon the logical, cultural and subject matter expertise in digital and data-driven marketing—with an occasional parallel between business performance and athletic performance.
Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

This week on Tech Talk, Target Marketing spoke with Michael Ferranti, founder and CEO of BuyerGenomics, predictive marketing automation software that utilizes artificial intelligence to identify specific customer segments and automate marketing along the customer journey. Artificial intelligence is used throughout the whole program to identify opportunities and problems, solve those problems, and automate marketing sends and outreach.

True data-driven marketing is still “just a dream” for many marketers, rather than a reality. Under this vision, systems data-mine autonomously, and present fresh actionable insights at your desktop in the morning.

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