Michael Capriotti, VP of integrated care for Virtua Health, talks with Thorin McGee about how healthcare marketing has changed over his 16-year career with Virtua. Capriotti discusses what is driving these changes in the industry and how marketers can adjust.
Healthcare marketing is a varied space. Facilities and pharmaceutical companies, for example, both have different priorities and marketing paradigms. How can you identify the opportunities that will lead to better outcomes for you?
Healthcare marketers are experiencing a lot of change right now, from the big cloud players entering the fray to proposed changes to health insurance. And what better way to navigate the waters than to gather privately and listen to thought leaders — from major healthcare providers at Jefferson and Virtua, to insurance and behavioral health providers — during a panel discussion and dinner hosted by Target Marketing?
In this episode of the Marketing Garage podcast, Michael Capriotti, VP of integrated care management at Virtua Health, discusses how marketing technology is changing the healthcare experience.