Michael Capriotti

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Heather Fletcher is senior content editor with Target Marketing.

Michael Capriotti, VP of integrated care for Virtua Health, talks with Thorin McGee about how healthcare marketing has changed over his 16-year career with Virtua. Capriotti discusses what is driving these changes in the industry and how marketers can adjust.

Healthcare marketers are experiencing a lot of change right now, from the big cloud players entering the fray to proposed changes to health insurance. And what better way to navigate the waters than to gather privately and listen to thought leaders — from major healthcare providers at Jefferson and Virtua, to insurance and behavioral health providers — during a panel discussion and dinner hosted by Target Marketing?

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