Michael Brown

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Ferguson, Mo. police officer Darren Wilson shot and killed unarmed black teenager Michael Brown on Aug. 9. That much is clear. The rest, not so much. Among many other questions, these arise: Are protests peaceful or not? Will Wilson remain on the force or not? Twitter alone isn't able to answer those questions, despite the fact that that's where many Americans go to get their news.

Telemarketing doesn't have the best reputation in many circles. But if done properly, it can be a great way to engage B-to-B prospects and help guide them through the sales process. "The biggest hurdle is that people don't want to be marketed to or sold to," says Jason Hekl, the former vice president of marketing at Coupa and Inquira. "So the openness or appetite to receive sales calls just isn't that great—it's harder and harder to get through, because people are bombarded with too many messages." Another big hurdle is the plethora of competition. "Choices are everywhere. You can

This is not about politics or policy. It’s about process—an exercise in public relations and communication that directly applies to every organization—a one-person entrepreneurship, CEOs of a small business or a giant corporation all the way up to the President of the United States.

Over the past year, the Obama administration has botched myriad PR opportunities and come up the big loser in the court of public opinion.

Quite simply, it is imperative to have a system in place to recognize a public relations crisis and deal with it—a plan that can be implemented immediately. Not tomorrow. Not after the weekend. Now! In his seminal book, “Guerrilla P.R. 2.0,” Michael Levine writes:

One of the single most important points to keep in mind when facing a negative situation of your own is to follow the old dictum: The best defense is a good offence. You must never go on the defensive. By anticipating negative questions you can stand ready with positives.

Levine adds, “There are two speeds in modern P.R.—fast and dead.”

Too many CEOs—Barack Obama included—do not understand the art and science of public relations. PR is too important to be handled by well-meaning amateurs.

It’s not good when the face of your organization has egg on it.

The Hierarchical Model vs. Hub-and-Spoke March 9, 2006: Vol. 2, Issue No. 19 IN THE NEWS Bush in a bubble: Is he cut off from political reality? From Iraq to Katrina to the ports flap, many observers view him as insular. We have seen this phenomenon before--a cloistered president, fixed in his views and averse to compromise, often at odds with political reality. Democrat Woodrow Wilson was protected by a first lady who froze out even his closest aides. Democrat Lyndon Johnson raged against his domestic critics, calling them "communists" and "Harvards," and he wound up speaking only at military bases. Republican Richard

The Hierarchical Model vs. Hub-and-Spoke March 9, 2006: Vol. 2, Issue No. 19 IN THE NEWS Bush in a bubble: Is he cut off from political reality? From Iraq to Katrina to the ports flap, many observers view him as insular. We have seen this phenomenon before--a cloistered president, fixed in his views and averse to compromise, often at odds with political reality. Democrat Woodrow Wilson was protected by a first lady who froze out even his closest aides. Democrat Lyndon Johnson raged against his domestic critics, calling them "communists" and "Harvards," and he wound up speaking only at military bases. Republican Richard

Squashing the little guys--a PR catastrophe Nov. 10, 2005: Vol. 1, Issue No. 47 IN THE NEWS Vancouver 2010 Applauds UN Olympic Truce Resolution VANCOUVER, Nov. 4, 2005--The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) applauds the UN and, particularly, the support of the Government of Canada for participating earlier this week in a United Nations Olympic Truce Resolution entitled "Building a peaceful and better world through sport and the Olympic ideal." --Vancouver Organizing Committee, Nov. 4, 2005 China's Logo Crackdown The Nation Is Awash in Phony Western Brands But Draws the Line at Valuable Olympic Symbol --Geoffrey Fowler,

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