Challenge: Online retailer’s sales flat, Web site difficult to traverse Solution: Optimize Web site for navigation and on-site search Result: 45 percent increase in conversions, 100 percent increase in units sold per visit Online gift retailer Delightful Deliveries was in a slump. Sales at the eight-year-old company were steady, but slow, and far below the expectations of founder and CEO Eric Lituchy. Lituchy decided the site needed a radical update with an eye toward optimization. “Before, our search results were coming up all or none,” Lituchy explains. “We’d either be at the top of natural search lists or not at all. And although our products were pretty

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