Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Heather Fletcher is senior content editor with Target Marketing.

With happiness being the inverse of anger, intense levels of online vitriol were solved with discounted candy bars. So begins one of the least boring stories about data ever — when Snickers and agency Clemenger BBDO Melbourne in Australia teamed up to create a social media “Hungerithm” that resulted in discounted Snickers bars, which spread to the post-election U.S.

Facebook’s primary source of income is its News Feed ads served to North American and European consumers. But that feed is getting “saturated” and it jeopardizes user retention and, therefore, continued growth in ad revenue, both Facebook officials and company observers say. So Facebook is adding capacity by creating a secondary News Feed, as well as continuing to put ads in front of Facebookers both on and off of the app.

Welcome to another episode of "TM Top 3" with Target Marketing's Taylor Knight reviewing the top tips, tools and news of the past week. This episode features two "absurd" marketing campaigns from PetSafe and Money Super Market, and some refresher tips on how not to be a "tone-deaf brand."

The elements of great direct marketing have mostly remained unchanged. Target an audience, make an emotional connection, offer them what they want, make it easy for them to order, measure response and learn from the experience so you can do it better next time. The "All About Direct Marketing Virtual Conference" is built to show the elements of great direct marketing in today's marketing environment.

It's Friday! Time to do your happy dance and check out the latest episode of "TM Top 3" to review the top marketing news, tips and takeaways you may have missed in the busy week that has just passed us by.

Last month, we had our first roundtable of the year; a night for financial services marketers. Next month, for the first time ever, we're doing the same thing for the travel and hospitality industry, and if you're a part of that industry, you won't want to miss this VIP event!

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