Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago. But other marketers who think of themselves as digital-first or even “only” can reap benefits from joining the print marketing ranks. Here's how.

In this video, Melissa Campanelli, editor-in-chief of Total Retail, interviews Sephora's Mary Beth Laughton. Mobile is Sephora's fastest-growing channel and Laughton, the beauty brand's senior vice president of digital, explains her mobile strategy — and how it extends beyond the smartphone.

Mark Friedman, president of e-commerce for Steve Madden, says its core customer group is Millennials. By 2018, Millennials will have the most spending power of any generation — $3.39 trillion to be exact. As marketers, it’s crucial to attract this generation of consumers. Using Steve Madden as an example, here are three ways to capitalize from Millennials.

MeUndies is an example of a digital-first business looking to build a brick-and-mortar store. A good omnichannel strategy will be important to keep the company growing.

On behalf of the eMarketing + Commerce team, I want to wish you a happy holiday season and joyous new year! This will be the last eM+C Daily issue of the year, as we'll be taking a break to spend time with family and friends over the holidays. eM+C Daily will return on Jan. 2 to kick off the new year with you. To you and yours, we wish you a happy holiday season!

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