Mel Karmazin

But can you use Social Media to sell stuff? Nah. This a.m., I went to The Wall Street Journal website on my morning prowl. What came up was the story of a huge Social Media campaign: How Estée Lauder Creates Effective Photos for Facebook, Pinterest, Twitter, Instagram. The cosmetics brand looks for youth, fun and engagement with various poolside combinations of products, props and hand models

More Blogs