Megan J. Brennan

Heather Fletcher is senior content editor with Target Marketing.

The U.S. Postal Service reported operating revenue of $71.1 billion for fiscal year 2019, an increase of $514 million compared to the prior year. The higher revenues were driven largely by price increases and continued growth in the shipping and packages business, which more than offset revenue declines in first-class and marketing mail.

Sunday marks an important date for e-commerce marketers: USPS shipping rates are going up. The date may have seemed a long way off before the holiday rush, when package senders first learned Priority Mail fees would rise about 9.8 percent. After all, about 15 billion mail pieces and packages needed to be delivered by the new year. But the day of reckoning is here.

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