McIntyre Direct

By Alicia Orr Suman Getting a catalog produced used to require a complex network of vendors and service suppliers and a dedicated staff person with a detailed schedule to coordinate them all. Today, many large catalog printers say they can take that burden off your hands. They now offer a variety of non-printing services—from digital photography and prepress to list selection and mailing. Some even will handle fulfillment for you. You may pay slightly more for some of the specialized services, but it may be worth a few extra dollars for the convenience that one-stop shopping provides. Perhaps a more important aspect

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