MC Hammer

Lauren Haggerty is manager of the design innovation team - direct marketing at Quad/Graphics. Reach her at

Think back to past decades. Everything was oversized. MC Hammer was famous for his big pants. Laptops were the size of suitcases. And cell phones were like bricks. That trend toward all things jumbo also applied to marketing, where direct mail was bigger, too. Billions of flats, some measuring 17 3/4” x 12” or larger were processed by the United States Postal Service.

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