Matthew Willard

When Super Shoes examined its marketing approach in late 2014, the apparel retailer recognized the opportunity to expand its multichannel marketing capabilities to add new customers and grow existing customer relationships. With more than 40 locations in eight states, Super Shoes features over 200 brands of shoes, accessories, apparel and handbags. In order to more effectively target customers with relevant, timely offers on its top of the line products, a defined one-to-one strategy needed to be applied to its direct mail campaigns.

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