Matthew Wilcox

Zions Bank had a healthy list of new customers to which it wanted to upgrade. The bank sent these customers a personalized URL on a mailing in order to begin the upsell process, not knowing how popular these personalized landing pages would become.

Our ancestors had plenty of time to adjust to those new-fangled devices we now call primitive tools. After all, agriculture wouldn't come along to change their world again for another 400,000 years.

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