Marketers may have been a bit disappointed in Black Friday revenues, but December's may brighten their Holiday 2014 spirits. Consumer trends are still on track for a 4.1 percent growth in holiday sales, forecasts the National Retail Federation on Thursday.
As Black Friday's importance erodes, so will some of the weekend's profits. Named events, such as Cyber Monday, mean less and less to consumers, so marketers have to scramble in all channels to compile the profit. Marketers kept brick-and-mortar stores open on Thanksgiving even as e-commerce sites stayed available 24 hours a day. "For today's shopper, every day is 'Cyber Monday,' and consumers want and expect great deals, especially online, throughout the entire holiday season," says NRF President and CEO Matthew Shay in a National Retail Federation statement on Sunday.
National Retail Federation President and CEO Matthew Shay says he's "disappointed" by the Supreme Court’s decision on the Affordable Care Act that "wrongly focuses more on penalizing employers and the private sector than reducing health costs." In the NRF statement issued shortly after the ruling, Shay continues: “Although the Court upheld the law’s constitutionality, many problems remain … This law will have a dramatic, negative impact on every employer and employee in the United States and further constrain job creation and economic growth. NRF will redouble our efforts to repeal the law …
It’s the final countdown. Over the next few weeks, millions of Americans will visit stores and websites in droves – some for the first time all holiday season – to complete their holiday shopping lists. According to the National Retail Federation’s 2011 Consumer Intentions and Actions survey conducted by BIGresearch, as of the second week in December, the average person has completed 46.5 percent of their shopping, less than the 49.5 percent the average person had completed by the same time last year.