Matthew Magallanes

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Note: Denny Hatch responds to all correspondence. Readers respond to “Three 800-Pound Guerrillas” published Aug. 8, 2006, which compared the war in Iraq to the General Motors business model. I enjoyed the “800 Pound Guerilla” piece today and I feel compelled to comment. The unfortunate truth of our current situation is that almost everybody knew it would turn out this way, but nobody had the guts to admit it. Ego and greed have always been, and will always be man’s downfall and those are the two key reasons for our involvement. I appreciate you having the courage to discuss the war in your newsletter.

Readers Respond to “Immigration: Put a Direct Marketing Writer in Charge,” published June 20, 2006, which urged that all the facts of a situation be put on the table before a major decision is made. I greatly appreciated your article on pursuing hard facts before forming policy (we wouldn’t pitch a product without knowing the real benefits.) And here it comes....I visited the cheap tomato Web site and I believe this is nothing more than a racist, conservative spin article. My boyfriend is from South America and education is a very high priority for families—note Chile’s continuing expansion in education. What this ‘farmer’ describes

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