Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

There are a lot of search engine optimization myths, and Matt Cutts says one of the biggest he always hears is "if you buy ads you'll rank higher on Google." There's also an opposing theory where people think if you don't buy ads you'll rank better on Google. Another common one is that some people think Google makes the changes it does to drive people to buy ads. Matt debunks all of these theories by describing the rationale behind the changes Google makes. Google wants to return really good search results to keep users happy and keep them coming back. 

Readers respond to “Warren Buffet’s Five Secrets of Success,” published July 6 2006, that examined how the world’s second-richest man does business. Garfinkel’s piece on Warren Buffett’s secrets of success was excellent. I’d like to add a couple of take-away points. Dave Thomas of Wendy’s said in IMPRIMIS magazine about a decade ago, and I paraphrase from memory, “It doesn’t do one much good to be the richest man in the cemetery.” My own pithy aphorism is, “He who dies with the most toys, is dead.” Lastly, whether or not one is religious, I share three hard sayings of Jesus: “It is easier for a

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