Matt Saincome

Heather Fletcher is senior content editor with Target Marketing.

We just marked the first NFL Sunday, but a former player was on many marketers’ minds. Nike’s #JustDoIt campaign put the leader of the player protests, former quarterback Colin Kaepernick, on every social media feed this week — because by having him be a face of the campaign, the shoe giant backed the protests. As a result, many customers dialed Nike’s call center. Here are the lessons from that.

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