Matt Heinz

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.

People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorite sites, since I need to keep up myself. So, here are my top B2B marketing resources — including how-to, research insights, prognostications, and opinions from knowledgeable experts

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.

During the last few months, we've had the chance to sit down with some of the sharpest minds in B-to-B marketing to pick their brains about industry challenges, trends and best practices. As we approach 2015, our team thought it would be beneficial to share some of the most memorable words of wisdom garnered from these interviews. We certainly took a lot away from them—and hope you do, as well. So check out the tips below and consider adding some of these pointers to your list of New Year's resolutions.

In our fast-changing marketing world, a smart B-to-B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. We've all heard the stats about blog proliferation. A new blog launched every six seconds—or whatever. And there is no dearth of blogs on B-to-B marketing. So I would like to share my favorites, the blogs where I find inspiration, new ideas, and provocative stories, to keep the gray matter humming.

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