Matt Duckor

Leah Wynalek is the senior editor for Publishing Executive and Book Business. She has worked at national magazine publishing companies including Trusted Media Brands and Rodale, where she assisted in digital content creation and strategy for Prevention.com. More recently, she used her multimedia skillset on behalf of clients as a content specialist for Philadelphia-based marketing agency En Route.

Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube, with its Test Kitchen editors starring as hosts. In 2018, the Condé Nast publication tripled its audience on the platform to more than 3 million subscribers, a number that has since grown to more than 3.9 million. The brand’s YouTube success – and its audience’s viewing habits – led Condé Nast Entertainment to launch a free Bon Appétit OTT app this February.

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