"Customer 3176 bought a lot of dresses and shoes last month. Let’s market her more dresses and shoes. Sound good?" "Yep! Great idea. Let’s take the rest of the day off." If only data segmentation was that easy.
But what is predictive analytics? How does it work? How will it benefit my company? This is a 100-level article, so answers and explanations will be clear.
Boxing has been one of the most prevalent 1-to-1 sports for thousands of years. Although the modern B-to-C relationship isn’t truly considered a “sport,” a perfect parallel for boxing and cross channel marketing does exist.