Matt Daly

Matt Daly is VP of Client Solutions with JPL, a full-service, integrated, marketing agency. Daly provides strategic counsel to C-suite executives on building their brand and improving the effectiveness of their marketing efforts. JPL delivers strategic thinking and creative execution across a full range of services that include brand, digital, integrated marketing and internal communications.

Content marketing is proving to be a game changer for many marketers, both in how they engage customers and position brands in the digital space. According to the Custom Content Council, 60 percent of consumers say they feel better about a company that delivers custom content, and they are also more likely to buy from that company. Whether generating leads, supporting sales efforts or improving search engine visibility, content strategy plays an increasingly important role in successful marketing programs. Here are five tips for developing a successful content marketing strategy

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