Mathews

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

It is high season for politicians scrambling for dollars. The Hillary Clinton juggernaut continues apace with a record $26 million in the till in the first quarter of 2007—over three times what any other candidate has ever raised at this point. Meanwhile, America is looking at the strangest election in history. By the end of January 2008, two states will have held their nominating caucuses for president and vice president (Iowa and Nevada) and two more states—New Hampshire and South Carolina—will have held their primaries. On Feb. 5, 2008, an estimated 21 additional states will hold primary elections including such behemoths as California, New

That a passenger went ballistic after waiting an hour-and-a-half for his luggage and wound up in police custody was unfortunate, but not surprising. Much is happening in the world to give us all angst—tight security and long lines at airports, the high price of oil and natural disasters. All can interrupt the normal patterns of our lives. Marketers have two choices: (1) Business as usual or (2) use news to enhance your business by scoring Brownie points with your customers and prospects (and perhaps making extra sales). This is old-fashioned PR, salesmanship and customer retention management. Savvy Hotel and Rental-car Marketers Last month when arrests were make in the

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