Mathew Sweezey

Heather Fletcher is senior content editor with Target Marketing.

Most of the content marketers see is from other consumers — whether it’s shared or original — rather than straight from marketers, says Mathew Sweezey, a principal of marketing insights with San Francisco-based CRM software provider Salesforce. “Nobody Cares About Your Newsletter: 4 Ways to Break Though the Digital Noise With Mobile Marketing” was actually a bait-and-switch session title.

You've realized the benefits of lead nurturing, but haven't figured out a simple way to leverage your resources and get started. Are there best practices for simplifying lead nurturing? Yes! Join Gleanster Principal Analyst, Ian Michiels, and Pardot Marketing Automation Evangelist, Mathew Sweezey, on March 19 at 1:00 p.m. (EST) for a closer look at how top-performing organizations use lead nurturing to outperform peers and competitors.

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