Mary

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Electile Dysfunction: The inability to become aroused over any of the choices for president put forth by either party in the 2008 election year. —Ed Zuckerman, Proprietor of “Government Policy Newslinks” to Denny Hatch, e-mail, January 23, 2008 Today is Super Tuesday. * With Bill Clinton getting more media attention than his wife, who is the candidate? Does this bode well for her presidency? * Barack Obama is an inspiring fellow, but do two years in the United States Senate qualify him to be commander-in-chief and leader of the Free World? * Do I really want John McCain—a lovely guy, but my age

Friday afternoon on MSNBC’s “Hardball,” host Christ Matthews raised this question to two guests: Should the leader of Iran be allowed to speak on Columbia University campus in New York next week?” Radio talk show host Ed Schultz was unequivocal: Absolutely. I think Columbia University is doing this country a favor by getting this guy on American soil, getting him on the record in an academic environment. Let‘s find out what he thinks about Israel. He‘s made all these outlandish comments about the Holocaust on the other side of the world. Let‘s get him on American soil and get him on the record. The thing I

On the Mount Olympus of direct marketing, two figures stand at the summit looking down at everyone else that followed: * Regnault de Mouçon, Bishop of Chartres, France. * Martin Conroy of Madison, Connecticut and Captiva, Florida. On the night of June 10, 1197, fire raged through Chartres, destroying many of the buildings and severely damaging the cathedral. At first, it was believed that the city’s precious relic—the Sancta Camisia, the robe that Mary wore when giving birth to Jesus—was lost in the flames. Bishop Regnault de Mouçon wanted to rebuild, but without their relic, the citizens of Chartres gave in to despair. Two

Don’t overlook online channels when putting together a marketing plan for the boomer market. According to Mary Furlong, CEO of Lafayette, Calif.-based Mary Furlong and Associates, an agency specializing in the boomer and senior markets, boomers are the most wired adult market. Indeed, boomers turn to the Internet to find answers to serious questions—ranging from health-related concerns to real-estate questions—which is an indication of their comfort level online, notes Furlong. “Sometimes marketers think, ‘I’ll just reach them through magazines and newspapers.’ But I think the new ‘Aha’ is to reach them through their BlackBerrys and reach them online,” says Furlong.

Movie critics operate above their pay grade May 23, 2006: Vol. 2, Issue No. 40 IN THE NEWS Has The Da Vinci Code had any good reviews? Stodgy, grim, ponderous. Dreary, droning, dull-witted. Hammy, stilted, solemn, talky, wooden, bloated, plodding, deathly dull, dreary. Or did I do "dreary" already? Forget the Christian right—it's that shadowy global organisation, the Critical Establishment, that has lifted its cassock and dumped unceremoniously on Ron Howard's adaptation of The Da Vinci Code. — Jonathan Gibbs, The Guardian (UK), May 19, 2006 At a direct marketing conference in Orlando I was having lunch with my Norwegian clients and

Active, engaged, romantic, connected and contributing. What do these five words have in common? According to Mary Furlong, CEO of Lafayette, Calif.-based Mary Furlong and Associates, an agency specializing in the boomer and senior markets, they all characterize the boomer market. Many companies, including the General Mills brand, Pillsbury, are connecting successfully with the boomer market, developing new products and services targeted to this audience’s needs and lifestyles, and discovering new approaches for marketing existing ones. For example, as part of its November 2005 initiative “Celebrate Empty Nester Month,” Pillsbury added to its product line two new types of oven-baked dinner rolls packaged in resealable bags. So

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