It's like happily arriving at the door with a plate of peanut butter fudge—when the person you've been dating has already mentioned eating nuts could kill him. Or, in a monetary sense, it's how a bad record can cost a company $100, "like an ink spot that never comes out," says Mary Miller, global director of marketing at Oak Brook, Ill.-based mardevdm2, a global B-to-B marketing and data services division of Reed Business Information.
How you choose to begin the relationship with new contacts, and what you learn about them, will have a direct impact on how well you stay connected with them and, ultimately, whether or not you bring them onboard as customers.
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT). Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success.