Mary Meeker

Nancy is the Chief Creative Officer at Wilde Agency. Her specialty is blending best-of-breed creative with decision science to prompt response. Along the way, she’s been named NEDMA Direct Marketer of the Year, Ad Club Top 100 Creative Influencer, OMI Top 40 Digital Marketing Strategist, and Andi Emerson Award recipient. Prior to Wilde Agency, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. 

Growth in Internet usage on the whole is slowing, technology investor and analyst Mary Meeker warned in her latest "Internet Trends" report, an annual exercise in looking at the state of the industry that she’s done since her days as an analyst at Morgan Stanley and has continued at Kleiner Perkins, the venture-capital firm where she's now a partner. While Meeker spent most of the report, which she published online and delivered at the Code Conference in Los Angeles Wednesday morning, looking at the Internet’s opportunities, the first line of the report should give people pause:

Remember when it took 23 clicks to find movie showtimes on your mobile phone? While that may seem like an eon ago, in reality it’s just been a few short years. The mobile evolution has been advancing at a break-neck pace. “Mobile is ramping up faster than any other technology we have seen in the past,” says Mary Meeker of Kleiner Perkins. Mobile Web adoption is happening eight times faster than traditional Web adoption in the late ’90s.

At Google Inc.’s Think Mobile event in New York, industry guru Mary Meeker said that the pace and force of mobile growth is unlike anything she has ever seen. She and others who presented at the event addressed what this change means for businesses.

Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing.

Social scientists have shown human beings have developed shorthand ways of making decisions—instinctive or reflexive actions in response to certain stimuli. As marketers, we can leverage these instincts to make our materials stronger. Here are four basic human behaviors and how marketers can use them to their advantage. • People respond to authority figures. Social scientists have found that because we don’t have the time to research everything, we’ll defer to someone who appears to be an authority on the subject. Habitat for Humanity leveraged this behavior when it put Rosalynn Carter’s name in the cornercard of its fundraising solicitation. With all the

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