Mary-Kay Gamel

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Last week someone forwarded me the e-story of a vacationing family thrown together with Sen. John McCain and his family at a luxury resort on Turtle Island, Fiji. McCain comes off as overbearing, tedious and a lecherous pig—a boor, bore and boar.

The piece is so explicit—written with such outrage and so filled with detail—that its truth seems self-evident.

Or, is it the work of a master fiction writer out to spread a rumor and help scuttle John McCain's campaign?

Welcome to a discussion about rumors and smears—and what to do if you're the spreader, the smearee or the smearer.

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