Mary Helen Gillespie

Manage Privacy in a Multichannel Environment By Donna Loyle Call it the privacy paradox. Consumers want to purchase products and services in a multichannel environment, and they respond well to personalized marketing strategies, but they still want their privacy protected. What's a direct marketer to do? This was the central question answered during the Sept. 24 audio conference, "Managing Privacy Across Multiple Channels," sponsored by the International Association of Privacy Officers. Moderator James Koenig, chief development and legal officer of ePrivacy Group, a consulting and training company, said the consequences of the paradox are that consumers who are not sure their privacy

More Blogs