Mary English

By Irene Cherkassky You may be very active in your church. You may receive comfort and support from your local pastor. However, as a direct marketer, you may be missing the opportunity to meet the B-to-B needs of those very same religious professionals. The Needs of the Many There are an estimated 250,000 to 350,000 churches in the United States. The spending power of this market, however, depends largely on the size of the specific house of worship. According to Barbara Spaulding, president of Bush Company Inc., an Irvine, Calif.-based list management and brokerage firm specializing in the religious market, a very large

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