Mary Engelbreit

By Kendra Clayton Let yourself drift back to childhood, to those vividly illustrated storybooks your mom read you, with fun, believable characters that made you feel all warm and cozy inside. It's the rekindling of that feeling Mary Engelbreit strives for with her whimsical illustrations. And it's that feeling her magazine, Mary Engelbreit's Home Companion (MEHC), then translates into home design. et yourself drift back to childhood, to those vividly illustrated storybooks your mom read you, with fun, believable characters that made you feel all warm and cozy inside. It's the rekindling of that feeling Mary Engelbreit strives for with her

Edited by Paul Barbagallo & Hallie Mummert A successful direct mail campaign requires a careful balance of list, offer and creative—and the processes that secure each one of these components are rife with opportunities for miscommunication and good old-fashioned mistakes. Throw in multi-variable testing, and you've got a breeding ground for errors. But not every mistake is an unqualified disaster. In compiling these examples for a more light-hearted look at the direct mail process, we found that marketers were equally appreciative of the lessons learned from mistakes that did not have a happy ending. In fact, copywriter Susan Fantle pointed out that

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