Marketing automation mistakes can cause even the mighty to fall. I wrote a December 2011 cover story about how the New England Patriots used analytics and trigger emails to successfully retain season ticket holders. Today, I'm writing about how software failed the NFL team.
Mary Elizabeth Williams
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico