Mary Doris-Smith

Loyalty programs are not uncommon these days, so creating one that will stand out in the crowd demands rewards that are truly appealing to customers. For example, grocery stores offering special discounts to program members are a dime a dozen. So when Pathmark—a grocery chain with stores in New York, New Jersey, Pennsylvania and Delaware—set out to inspire loyalty from its customers, it took the discount-based incentives a step further. Its program, More Savings at More Places, established an exclusive benefit in the Pathmark Advantage Club by providing savings at other stores where Pathmark consumers shop heavily. PowerPact, the multiservices marketing agency

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