Mary Barra

Heather Fletcher is senior content editor with Target Marketing.

Facebook needs third-party oversight, says the Association of National Advertisers. This, because the social media network recently disclosed that its video view metrics have been vastly incorrect for more than two years. Facebook’s COO recently made a lengthy statement about the situation, emphasizing that advertisers never had to pay for video views and that the site does have third-party oversight.

Legacy mindsets still rule among marketers, but they're really harming themselves by wasting ad spend, agree speakers on Tuesday at Advertising Week in New York.

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