That fake news ad won’t be next to your content, marketers. Facebook outlawed ads from fake news pages on Monday.
Marketers are spending more on paid search clicks than organic, probably because mobile is dominating search and the smaller screens mean results pages show mostly paid ads. That’s a huge part of the reason Google’s aggregate paid clicks increased 52 percent in Q2 and 61 percent on Google’s own properties, reads an Adweek article.
Facebook says there are such things as “bad ads,” even from brands that pay Facebook to show them. And Facebook has a way to fix that, writes Andrew Bosworth, Facebook VP of ads and business platform, in his Tuesday blog post.