Marty St. George

Back in 2006, Ad Age published a sobering statistic: The average tenure of chief marketing officers was a troublingly short 23 months. The latest figure, released last week from executive-search firm Spencer Stuart, shows a radically different picture—CMOs are sticking around an average of 45 months. So what's behind nearly a doubling of CMO tenure during a time frame in which the job has only gotten tougher due to recession, a still-shaky economy and upheaval in adland as digital, social and data management reshape the marketing landscape? The answers: a recession, a still-shaky economy and upheaval

JetBlue Airways' Marty St. George doesn't like the "media" part of social media. Instead, he emphasizes the "social" aspect, which is about building relationships with customers and prospects that then lead to sales opportunities.

More Blogs