We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it's no wonder Big Data dominates the conversation in an industry where almost everything can now be empirically validated, brands have the ability to connect cross-channel marketing with buying behavior and corporate financial execs are more involved in the marketing process than ever before. This month, WPP Group chief Martin Sorrell publicly addressed the growing influence of data … Observing an industry populated by "Maths Men" as well as Mad Men
I am forever indebted to David Ogilvy. When the galley proofs of my first direct marketing book—“MILLION DOLLAR MAILING$”—came back from the printer, I sent a set to a chum at Ogilvy & Mather, and it was put in the pouch to Château de Touffou, Ogilvy’s 13th-century mansion, outside of Poitiers, France. Several weeks later, I received a letter from Ogilvy on Touffou stationery praising the book.
One of the sublime pleasures of researching and writing this cranky little e-zine is watching a story build and then spin totally out of control—just like the cyclone in “The Wizard of Oz.” Just when you think things couldn’t possibly get worse for the people involved, they do. Julie Roehm, the 35-year-old dynamic senior VP-marketing communications at Wal-Mart was brought in from the automobile industry to oversee the company’s half-billion-dollar-plus advertising budget. She allegedly rubbed Sean Womack, Wal-Mart’s VP of marketing communications, the right way and everybody else the wrong way—and the two lovebirds were thrown out on their tails. Not only is Roehm