Lucy and Ethel on the Chocolate Factory conveyor belt faced a daunting task. That’s what it must like to try to create a current direct response marketing book.
Being in the business for quite a long time, Martin Baier jokes that the business of direct marketing didn't even exist when he began his career more than 50 years ago! After college and a stint in the navy, Baier began to work in the circulation department of BOXOFFICE, a weekly motion picture trade magazine. That's where Baier got his first taste of direct mail advertising—his job was to sell and renew subscriptions and to cross-sell related publications. There he met his first mentor, the publications' business manager, Morris Schlozman. They actually met while Baier was in high school; he had worked on Saturdays