Martin Baier

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

Being in the business for quite a long time, Martin Baier jokes that the business of direct marketing didn't even exist when he began his career more than 50 years ago! After college and a stint in the navy, Baier began to work in the circulation department of BOXOFFICE, a weekly motion picture trade magazine. That's where Baier got his first taste of direct mail advertising—his job was to sell and renew subscriptions and to cross-sell related publications. There he met his first mentor, the publications' business manager, Morris Schlozman. They actually met while Baier was in high school; he had worked on Saturdays

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