Mark Zuckerberg

Heather Fletcher is senior content editor with Target Marketing.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Recently, during a live stream of Facebook’s weekly internal Q&A meeting, Mark Zuckerberg shared, “I do such a bad job at interviews.” When the CEO of a company with a market cap of over $500 billion admits that he does a poor job at press interviews, it makes you wonder: What makes for a good brand spokesperson?

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three.

Facebook Ads are essential to the marketing mix for many organizations now, so knowing if the social network will need to follow new data guidelines as the result of a recent $5 billion fine from the FTC is required reading. The quick answer appears to be “not yet,” but third-party oversight may be coming.

The most successful content marketing campaigns are those that are produced as a result of a consistent strategy, which is integrated throughout the organization. Your content is effective when you see more engagement from your audience, you improve brand awareness and loyalty, and drive quality leads.

If I had asked any of my schoolmates what an “algorithm” was, their eyes would have glazed over and they would probably have asked me what I had been smoking. Fast-forward a few decades and we’ve got the algorithmification of everything, including marketing.

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