Mark Traphagen

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

Heather Fletcher is senior content editor with Target Marketing.

Content marketing may sometimes feel like a struggle to marketers, but a Twitter chat on Thursday went straight for hyperbole and called itself #ContentBattleground. In the chat organized by San Mateo, Calif.-based content performance marketing software provider BrightEdge, marketers, consultants and chatters provided content marketing tips.

Are your Google Authorship images not showing in search results? Are you seeing a drop in site visitor traffic or leads? Google recently pulled the plug. The results are in: Lower traffic for some social sellers, while others aren't much affected. So what should you do?

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