With a tip of the hat to Barbara Walters, I’d like to introduce the 10 most fascinating people who brought new ideas and energy to B-to-B marketing last year.
Some B-to-B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old "spray and pray," and focus all their attention and investment in a finite universe of prospects and current customers. It's almost like mass customized selling