MeritDirect, the premier direct marketing services company, announces the appointment of Rob Sanchez as Chief Executive Officer. Sanchez brings a dynamic blend of data & media expertise and an ability to grow the business to his new role. As one of the original partners of MeritDirect, he started the List Management & Interactive Services area, which later became Data & Media Services. He has served on the Management Committee since its inception and as a Managing Partner since 2009.
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