Mark Donatelli

Heather Fletcher is senior content editor with Target Marketing.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

There's a disconnect between our readers who see marketing in the strategy, creative, etc., and our readers who see marketing in the numbers. If you're the former, let me say one thing: It's OK to hate data.

It may have been too much for direct marketers to ingest at once—more of an entire pizza, instead of just a slice. At Slide 26 of 56, out came the graphs and charts during "E-commerce: The Crucible of Customer Engagement." The third speaker, Ryan M. Craver—the SVP of strategy at Hudson's Bay Company | Lord & Taylor—was speaking to direct marketers on Oct. 28 at DMA2014 in San Diego.

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