Mark Cuban

Heather Fletcher is senior content editor with Target Marketing.

False marketing doesn’t pay. On Wednesday, Forbes.com downgraded a member of its billionaires list, Theranos CEO Elizabeth Holmes, now listing her as having an estimated net worth of “nothing.” Nada. Zilch. Zero.

Entering to AC/DC’s “Thunderstruck” blaring over the speakers as cameras on oscillating cranes scanned onlookers packed from the hall to the balcony, keynoter Robert Herjavec strode in to impart his marketing wisdom Monday morning to attendees of Teradata 2015 Partners Conference and Expo at the Anaheim Convention Center.

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