Mark Burnett

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Reality-show producer Mark Burnett is teaming up with an independent movie company and AOL Inc. to make comedic videos based on CliffsNotes, the slim yellow reading guides that students have used for decades to quickly glean the gist of lengthy books rather than read them. The humorous shorts, based on CliffsNotes to classics such as "The Odyssey" and "Hamlet," will debut this fall on AOL.com The company plans to distribute the videos on its digital platform using an ad-supported model.


Can it live up to its hype? IN THE NEWS NEW YORK -- Marketing executives at GM's Hummer division, a frequent advertiser in the glossy culture magazine Black Book, have often said they want exposure outside traditional ad pages. --Nat Ives and Jean Halliday "Auto Giants Push Harder for Magazine Product Placement" AdAge.com, Aug. 16, 2005 SARASOTA COUNTY, Fla. -- Some colorful cows are taking the place of big, bulky roadside advertisements in one Florida county. The bovine billboards are dyed bright pink and purple and are stenciled with ads for GoldenPalace.com. The online casino also paid thousands for the "Virgin Mary grilled cheese"

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