The Direct Marketing Association (DMA) announced Hal Brierley, executive chairman, Brierley+Partners, Inc.—and Marjorie Kalter, professor at New York University's Stern School of Business, teaching social media and brand management—will be the 2012 DMA Hall of Fame recipients. Both Brierley and Kalter will be inducted into DMA's Hall of Fame on Tuesday, Oct. 16, during the DMA2012 Conference & Exhibition, the Global Event for Real-Time Marketers, taking place Oct. 13-18 in Las Vegas.
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