Mario Natarelli

Heather Fletcher is senior content editor with Target Marketing.

Not only do consumers value emotional bonds with brands, they’ll pay 20 percent more for that brand intimacy than they will on products and services with which they have no emotional attachment, finds MBLM’s “2018 Brand Intimacy Report.”

In their own words, marketers tell researchers their top four goals for 2016. The aspirations are less tangible than “a 70-to-1 ROI on email.” Senior marketers say they need to embrace more opportunities, “fight the good fight” with the C-suite, erase silos and make their brands human.

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