Margaret Magnarelli

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

It’s the winter holidays, encompassing Hanukkah, Christmas and Kwanzaa, (and perhaps Festivus for some of you other there). It should be a time of celebration, gathering friends and family … but according to a poll by the American Psychological Association, holiday stress is a real thing that a majority of people experience.

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