Margaret Iadeluca

By Margaret Iadeluca and Andy Ostroy Stop the presses … compiled lists are in vogue once again! How compiled lists are perceived by mailers and their brokers has changed more in the past few years than in the past 20. The days of list brokers summarily disqualifying compiled files are over. Brokers today are looking at this source of prospect names in a whole new light. What were once viewed as marginal and low-priority databases now are viewed as some of the most segmented and responsive avenues to reach select audiences. And for many niche mailers, these unique files often rise to the top

When it comes to prospecting with compiled lists, it's imperative that the data used to create them are accurate. "All data on a file is subject to scrutiny to ensure the overall integrity of the information," write ALC of New York LLC's Andy Ostroy and Margaret Iadeluca in their article "Sleuthing Compiled Lists." This comment could just as easily pertain to the scandal surrounding data broker ChoicePoint's sale of sensitive personal information to criminals who posed as legitimate business owners. One of the sticking points for privacy advocates and some congressmen investigating the need for tighter data protection is that not only do

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