MARGARET BATTISTELLI GARDNER

Marty Coelho was one of the driving forces behind Relay for Life. You probably don't  know him in that context. But if your organization does or is considering doing peer-to-peer fundraising, you probably want to hear what he has to say.

FundRaising Success held its first Engage Conference in Philadelphia last May, and it was a great success. So much so that we're bringing it back, and once again, it'll be held in Philly in the shadow of the Liberty Bell at WHYY in Old City on April 10.

Last year, one of his brothers began a Facebook page called “Rob Laymon Lifestyle” to both mock and celebrate the special strain of strange that is Rob Laymon. ... Watching this all unfold, I believe Rob’s family could actually have raised some money with that page. Lesson: If you want to engage people, you must be engaging. And you must be genuine. If you speak from the heart about a cause that resonates with you, people will respond.

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